All right! It’s midway through 2016 and you are making the push. It’s time to go out and there and create some content for your brand! You’ve enlisted the services of a commercial photographer in Dallas to handle everything for you, and are really stoked to see what happens.
Now as you know, there is often a significant amount of time and cost involved whenever you pull the trigger to get a shoot put together, so ensure that you make the most of your investment. As they say, you’ve got to spend money to make money, so make sure what you spend makes as much money for you as it possibly can. With a well-devised plan, you can do just that.
Here are the three things you need to do when you are preparing for your upcoming commercial shoot:
Write it out –
One of the best ways to get ideas rolling for your Dallas commercial photography is to write them down. I love technology but still find that a pen and paper work really well to help me formulate my ideas. I know it’s so five years ago, but it really helps my mind to process. Write out everything you would like to accomplish, and how much time you have to do it or think it will take. Input from your Dallas commercial photographer can be super beneficial on that last part, since they will have a general idea of how a certain concept could take to photograph well. The more you write it out, the more you will get your wheels spinning to put the best possible shoot ideas out there.
Talk it out –
After writing out all of your ideas, and making changes as you go, it’s time to talk to a Dallas commercial photographer. Throw out the ideas and content needs that you have, and see what their thoughts are. They may be able to enhance your idea, or suggest other ideas or the best way to approach them. They can also assist with putting a realistic timeline together, as it can be difficult to create a shoot schedule if you don’t work with photographers on a regular basis. This also gives you more time to interact and become comfortable with your photographer, and get a feel for what they are envisioning for your project.
Walk it out –
This is the final step before your actual shoot, and one that I highly recommend. Everyone’s schedules are always hectic, but it is extremely important to schedule a walkthrough with your commercial photographer in Dallas. This helps them to see what the lighting scenarios are like, if they will need to bring any special equipment to the shoot, and have a feel for how they are going to line each shot up. They can also toss out additional suggestions or ideas for shots that can be done, as well as suggest anything that can be done on your end to optimize the shots. Even things as simple as making sure workspaces are cleaned and organized for the day of the shoot, or having all equipment washed and cleaned with the warehouse tidied up, can go a long way into not just making your shots look that much better, but also save time on styling and preparation when your photographer is shooting. The more time you save, the more time your photographer will have to spend on creating the most striking images possible.
So, as you begin planning your upcoming commercial shoot, make sure to write it out, talk it out and walk it out with your photographer. That makes for an efficient and effective game plan, and will use all of the time you have as wisely as possible.
I love it when a plan comes together!