Photographing The Red Carpet Experience
In my experience, corporate events are all about energizing and educating the people that make the company go and grow, so it goes without saying that they need to feel like rock stars from time to time. I went over the greatness of photo walls in my previous blog, so you can look at this post as a real-life example of what I was talking about there.
Recently I did Dallas event photography of a Red Dress Gala for a jewelry company called Premier Designs. They are based here in the Dallas area and hold their national convention, which is known as Rally, each year in Fort Worth. To celebrate their people, they held a very glamorous Gala at the Fort Worth Convention Center, and really went all out. Every last detail was thought through, and there was a red carpet that all of the guests got to walk on. It started from the street and wove itself all the way to the ballroom, with a stop for photos along the way. You may have already guessed it, but that’s where my team and I came in.
Premier wanted every guest to have a photo taken of him or her on the red carpet, and had an extensive backdrop set up to do so. The guest list was somewhere around 1300+, so we really had to pull out all the stops. When people were first arriving I had four photographers including myself stationed on the red carpet, and we stayed busy for the rest of evening. Plus, I not only wanted to make sure that everyone was photographed, but that the guests really enjoyed the time they spent having their photo made. Photos are incredibly important, but at the end of the day, the experience is what lasts with your guests. Each photographer was dressed to the nines, and I had my team equipped with big flash brackets to give them a Hollywood paparazzi style. Now I don’t think any of them would chase Justin Bieber down the freeway, but at least they looked the part.
Unlike the paparazzi, we made sure everyone felt like a celebrity, and even handed out cards where they could view their photos online the next day. Again, it’s not just about taking great photos, but making sure that every last guest has a great Dallas event photography experience while having their picture made.
Now of course there was much more to a party this size than just the photo wall, so while I made sure at least two photographers were posted on the Red Carpet for the remainder of the evening, so I had myself and one other photographer cover the dinner. There was an awards ceremony as well, so we were certainly kept on our toes capturing all of the nominees and recipients. It’s fun being on alert like this; I always enjoy having to move quickly to capture moments.
To top it all off, they had the Downtown Fever Band out to perform, which is one of Emerald City’s party bands. They certainly brought the house down, and kept the guests thoroughly entertained until the party was over. My favorite moment with them had to be their rendition of Prince’s Purple Rain; it was so over the top! I just started singing it again, talk about sticking with you.
This was a very lively group that certainly knows how to party, and I hope you get a feel for some of the energy through the photos. When people are having this much fun, it always comes through in their Dallas event photography. Enjoy!