Dallas Corporate Photography: Image Confidentiality
Confidentiality is a set of rules or a promise that limits access or places restrictions on certain types of information.
Thanks for checking out our Dallas corporate photography blog. You may be a bit surprised that there are no pictures in this particular blog post. Well, today’s blog is all about the importance of image confidentiality and customer privacy.
These days confidentiality is pretty hard to come by. You still have confidentiality in medical, counseling and legal fields, but it is much harder to maintain in most other areas of our lives. An easy way to illustrate our lack of confidentiality is through what the NSA leaks divulged: global surveillance. The truth is, there are cameras everywhere and not a lot of confidentiality. Another area where confidentiality is lacking is in social media. Think about photographs on Facebook. They travel very fast and before you know it a photograph of you, which you didn’t event know existed, is quickly making the rounds.
As a Dallas corporate photographer, I wanted to take a closer look at confidentiality and privacy as it relates to your corporate photography.
Dallas Corporate Photography Basics
Corporate photography Includes: Portraits, headshots, company buildings, locations, facilities, events and more.
Corporate Photography Goal: A way to get your business out there and in front of potential customers.
Corporate Photography Uses: Photography can be used in print materials, websites and social media.
Dallas corporate photography is an important part of businesses of all sizes, both large and small. As you can see, it is pretty obvious that finding a Dallas corporate photographer for your business is an important endeavor because they tell your company's story. The photography helps sell your business. When you are searching for your Dallas corporate photographer, not only do you want to find someone who is highly talented, professional, and who offers a fast turnaround, but you must also find someone who is trustworthy, especially when it comes to confidentiality and privacy.
As a Dallas corporate photographer, I understand the significance of digital image confidentiality. In this digital age, photographs can end up anywhere: Facebook, other social media sites, blogs, print and even billboards. Images travel so quickly it is easy to lose control. So, when it comes to your photography confidentiality, make sure you make your needs known from the beginning. If you require image confidentiality, include it in your contract with your photographer. You can distinguish if you want the photographer to ask permission prior to using the images, or if you want complete confidentiality. Either way, this is something you want to discuss early on to ensure everyone is on the same page.
By ensuring image confidentiality and privacy, you do not have to worry about your Dallas corporate photography showing up in unexpected ways. I have many clients who want me to handle their Dallas corporate photography, but they do not want they images used in blogs, portfolios, or given to venues. So, I photograph whatever it is that they need and then they can download all of their pictures from a password-protected gallery. My clients do not have to worry about a thing which is exactly as it should be.
If you have a new product to be photographed, a private corporate event or even an upcoming add for a magazine, ensure your image confidentiality by discussing it with your photographer. While we do not have a lot of control when it comes to confidentiality, you do have a say in how your corporate images are used.
*Confidentiality definition, courtesy of Wikipedia