THE CLIENT
Credera
Strategy, transformation, data, technology: that’s Credera. They are known for their trustworthy, strategic relationships with clients across the globe.
THE NEED
Credera was aiming for one outcome: an authentic library of images to be used for their various marketing efforts. This library had one critical requirement: it had to be real. Instead of using models, Credera decided to feature and celebrate their own employees in collaborative settings.
THE RESULTS
The results are in, and they are great! Shooting at their Dallas-based office, we cycled through nearly 100 employees in various spaces and scenarios. Credera’s brand image is people-focused, trustworthy and genuine - the final images and videos delivered on each of the brand themes.