In an era where on-line marketing is king I have noticed as a Dallas corporate photographer that many doctors and practices are looking for imagery to put on their varies websites, Facebook pages and other social media websites. Many express this need as their sole need and may not even be looking to use them outside of the web. This is a pretty remarkable transition.

There is a special place in my heart for cowboy churches. When I was a student in college one of my first photo essays was on a great cowboy church in Waxahachie, Texas. I took on this project for one of my upper level courses at the University of North Texas, which was taught by the great photojournalist Mona Reeder. I spent several months out there and had a great time documenting the church and learning all about the culture.

Saturation: This may not be one of the first warning signs to pop into your head but the more you look at photography the more you will notice how important color is. Sometimes photographers do not have the technical skills needed to produce quality work straight from the camera.

There are multiple aspects that go into making a photo great. You have to consider the composition, the layering, the contrast, the subject matter, the details, the textures, the emotion, the angle, the focal point, the artistry and of course the color.

Photojournalism is a term that is thrown out there quite a lot when it comes to photography, but I often wonder if people fully understand what all that entails. My Dallas event photographers style is based on this, but I wanted to explain the term a bit more in depth. Often the term candids comes in to play, as a client will want shots of people not looking. I think that is a great look to have, but when shooting with a photojournalistic style it can go so far beyond that.

I have had the distinct pleasure of being the photographer in Dallas for this particular client over the past several years. They have been growing by leaps and bounds, and it has been pretty cool to be able to document their journey. After photographing The Entrepreneur Roller Coaster Experience here locally, they suggested that I join them for the Anaheim leg of the conference.