In capturing their Dallas commercial photography, my entire concept was to show two things: lots of movement, and highlight service. They are obsessed with creating a great customer service, and do everything they can to do right by their clients and drivers. I think it adds that much more connection with my client and I when we have an alignment of values, plus it helps drive me to really show that part of their story.  

There is something about the early morning hours. Everything is still so quiet, so peaceful. It really feels like you have space to think, you can actually breathe deeply before the circus begins. For this particular client, all of my shoots take place very early in the morning, even before sunrise. For the night owl in me, this can sometimes be a bit of a challenge, but I always enjoy getting to be in my zone at this time of day.

It’s pretty apparent that I love photography. I mean, I am a Dallas commercial photographer by trade to pay the bills, but I do genuinely love being able to create with a camera. I have other loves as well though, and being a foodie is probably a close second to photography. I really love food. I credit a food editor that I worked with several years ago, as we shot recipes every month for publication, and I learned so much about cooking, but more than anything, I learned to fall in love with it.

One of the projects that I shot Dallas commercial photography of recently was the Crystal Lagoon at Windsong Ranch in Prosper, Texas. If you haven’t heard about these Lagoons, get pumped. Imagine a beach with sugar white sand and crystal blue water, that just so happens to be around the block from your house. I honestly couldn’t believe it when I saw it, and I know the residents at Windsong Ranch love having it there.

If you don’t know this about me by now, take heed: I am a major foodie. That’s not always the best thing to really, really love food, but when it comes to being a Dallas commercial photographer who shoots food, it’s a perfect union. I mean, if you don’t love food, how are you going to be motivated to make it look as tantalizing as possible for the client? Plus this passion gives me the excuse to try all kinds of great stuff. Enter the shoot for Toro Toro, which opened a location at the Fort Worth Renaissance Worthington Hotel last fall.

As a Dallas commercial photographer who is a fellow small business owner, it breaks my heart to see so many small and local businesses struggling to survive right now. There are so many fantastic shops, artisans and restaurants that lost everything overnight, and in trying to do the right thing by containing this virus, the devastation is only set to continue.