In capturing their Dallas commercial photography, my entire concept was to show two things: lots of movement, and highlight service. They are obsessed with creating a great customer service, and do everything they can to do right by their clients and drivers. I think it adds that much more connection with my client and I when we have an alignment of values, plus it helps drive me to really show that part of their story.  

One of the projects that I shot Dallas commercial photography of recently was the Crystal Lagoon at Windsong Ranch in Prosper, Texas. If you haven’t heard about these Lagoons, get pumped. Imagine a beach with sugar white sand and crystal blue water, that just so happens to be around the block from your house. I honestly couldn’t believe it when I saw it, and I know the residents at Windsong Ranch love having it there.

If you don’t know this about me by now, take heed: I am a major foodie. That’s not always the best thing to really, really love food, but when it comes to being a Dallas commercial photographer who shoots food, it’s a perfect union. I mean, if you don’t love food, how are you going to be motivated to make it look as tantalizing as possible for the client? Plus this passion gives me the excuse to try all kinds of great stuff. Enter the shoot for Toro Toro, which opened a location at the Fort Worth Renaissance Worthington Hotel last fall.

As a Dallas commercial photographer who is a fellow small business owner, it breaks my heart to see so many small and local businesses struggling to survive right now. There are so many fantastic shops, artisans and restaurants that lost everything overnight, and in trying to do the right thing by containing this virus, the devastation is only set to continue.